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Special promotion action: Discoverers landing in Andalusian beaches

Special promotion action: Discoverers landing in Andalusian beaches

When: 2008 and 2009

During two consecutive years, due to the success of the project, we developed road show actions in Andalusian beaches.

The goal was to reinforce Cajasol’s brand image which was born from the merger of two important Andalusian saving banks.

A spectacular performance in which the bather becomes a spontaneous spectator of what could have been an American sea landing was developed, always in a humorous way.

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